Want to turn prospects into loyal customers?

In 2024, email marketing software is still the number one tool to accomplish that goal. Data compiled by SocialMediaToday shows that emails achieve an ROI of 28.5% and emails targeted to specific contact segments drive 36% to 58% of revenue.

The only question is: Which email marketing should you use?

GetResponse

According to their website, GetResponse is used by 350,000+ companies in 183 countries. I think it’s the most well-rounded email marketing tool for small and medium-sized businesses.

While GetResponse is best known for their email marketing solution, they offer way more. A GetResponse account gives you access to 1) email marketing, 2) marketing automation, 3) landing pages, and 4) webinars.

Using as a ballpark estimate 2500 contacts for a small business, the GetResponse price is fairly reasonable at only $25 per month. This price appears even better when you take into account that – unlike many other email marketing services – GetResponse doesn’t currently impose limits on sending emails.

>> Try GetResponse for Free

Constant Contact

Constant Contact is designed to allow extremely simple operation with mobile-optimized templates and simple WYSIWYG “drag-and-drop” editors that make creating and using sign-up forms, collecting emails and other contact information, managing email lists, starting campaigns, and analyzing real-time data as simple as easy to use as possible.

Small and startup businesses will find Constant Contact to be a cost-effective solution because of its flexible pricing scheme. The rates are based on the number of user’s email contacts starting at $20 per month.

> Try Constant Contact for Free

MooSend

So Moosend is much more than just an email marketing tool.

As described on their front page:

Moosend is the all-in-one platform your business deserves.

This software also comes with quite a few fancy features such as:

MailBird

MailBird boasts an incredible set of features, including support for multiple email accounts, excellent organizational tools and complete customization options. Mailbird even offers a set of apps that work within the email client itself, including integration with Dropbox, Evernote, Google Docs and more. This truly is email for power users who need to whip their inbox into shape. It may take a little time to get it working just the way you want, but it’s well worth it.

>> Try MailBird for Free

ConvertKit

We have been looking into another email marketing software lately. It is one that we highly recommend if you are a blogger.

Who is this software for?

ConvertKit is ideal for bloggers

Pros

• The power of Infusionsoft, but easier to use than MailChimp.
• Landing pages
• Custom white glove migration

Cons

• No live chat support
• No A/B testing

>> Download ConvertKit Here

Visual communication has more sticking power with your audience. So where do you get your visuals? Here are some of our favorite stock photo sites.

Shutterstock

Shutterstock is one of the ‘Big 6’stock photo agencies on the internet today and refer to themselves as simple, elegant and user friendly. This is the largest microstock in the world which is currently selling around 20 millions of royalty free images, with this figures increasing by 90-100 thousands weekly.  With a long history of stock image selling and buying, Shutterstock caters to designers and corporate accounts that require large inventories of stock photos. For this reason their buying model is subscription only.

Getty Images

Getty Images is arguably the most prestigious and well-known stock photography agency in the world. Its strong global presence, huge pool of images including exclusive collections, and impeccable reputation make for a first-class, premium stock photo service like no other.

You can buy this premium photos on demand. Rights Managed images’ price vary according to intended use, ranging from a couple hundred to up to thousands of dollars. Royalty Free photos on the other hand, cost from $125 to $500. But you can get them for as low as $100 to $375 each using an Ultrapack. If you’re after top class stock photography, Getty Images is definitely one agency to explore.

Dreamstime

More than 15 millions of royalty free images, presented on Dreamstime, can be purchased either on an individual or on a subscription basis.

Since the minimum payment constitutes only $9.99, almost everyone can afford single purchase of images at Dreamstime. The payment is transferred to your balance as 8 credits which can be spent within one year from the date of payment. Images and photos are priced from 1 credit for small-scale versions, which are good enough for blogs and websites’ posts. Medium- and large-scale images can be purchased for 3-5 credits.

Pond5

Pond5 is an online hub for stock footage. You can buy or sell royalty free footage. The clips range in length anywhere from 3-60 seconds and they are each individually priced by the artist. From a quick scan, the average price range seems to be between $20 – $50 per clip. Some clips are even free and others are priced much higher for speciality footage.

Template Monster is the largest, most comprehensive website template service on the Internet. Template Monster continues to add more high quality templates, keep up with technology and popular platforms and they provide great customer service.

Currently Template Monster offers more than 20,000 templates in many popular formats, such as CSS with flash, HTML, dynamic sites for compatibility with a variety of screen types and even many in PSD format. In addition, they now offer turnkey websites, which are fully supported and hosted, the perfect solution for small businesses or organizations.

Types of Paid Templates

Basic Templates

It should be noted very quickly that while the customization services mainly deal with WordPress sites (which are really popular these days), TemplateMonster offers a plethora of additional template types including HTML5, Flash, photo gallery templates, SwiSH templates, and PSD templates

Facebook Templates

The last kind of template to keep in mind is the Facebook template. This is a great option for branding your Facebook page. It’s ideal for those who want to build traffic to their online store by establishing a firm presence in major social networks like Facebook.

Corporate Templates

These templates differ from the other ones. They cater to specific corporate needs. You can order corporate powerpoint presentations, logos and full identity packages with letterheads and business cards.

CMS/Blog Templates

These templates rely on technologies in WordPress, Joomal and Drupal to provide you with an easy-to-manage platform that can be used to add more content. It’s great for building content systems, i.e., websites that regularly put out content in the form of articles, press releases and/or blogposts.

eCommerce Templates

These types of templates are considerably more complicated. They upgrade from simple HTML pages and Flash designs by incorporating high-quality e-commerce technologies like Magento, VirtueMart, PrestaShop, Zen Cart and more. They in effect let you build full-fledged e-commerce platforms that you can then use to sell products to the general public.

Free Templates

It should be noted that TemplateMonster also offers a few free templates. We do not recommend using these, because they are really simple and offer few customization options. They are not bad for getting a taste of how the templates work, but if you want to build a legitimate website, then we definitely recommend you invest in a paid template.

Pricing

Through Template Monster you can buy templates individually with a limited use license or you can purchase it as unique and Template Monster will stop selling that template to help ensure that your site appears fresh and distinctive. Template Monster does not offer a membership package; however, most of their sites are available for well under $100.

Royalty-free templates range from about $50 -$150 and can easily be sorted by type and category. Once you have bought a template you can customize it as many times as needed to create content pages for your website. Template Monster offers both unique rights and custom services.

Summary

Template Monster really is the best of the best, and they just keep getting better. They offer more templates than anyone else, keep on top of technology and provide great support and service. If you are a small company or organization without a webmaster, they offer great complete solutions or if you are a designer, they provide high quality templates that will definitely help you keep your clients coming back to you for more. Everyone wins with Template Monster.

>> Click Here to Visit Template Monster Website